Record-Breaking Christmas at Blenheim Palace
Blenheim Palace enjoyed its busiest ever Christmas with more than a quarter of a million people visiting the Oxfordshire UNESCO World Heritage Site over the festive period; an increase of more than 20% on the previous year.
This year’s Christmas at Blenheim Palace event was the most ambitious to date.
As well as an illuminated mile-long outdoor trail featuring spectacular lighting installations and effects, visitors were also able to wander through the Palace to see a magical recreation of some of the most famous scenes from Alice in Wonderland and Alice Through the Looking Glass.
There was also a themed Christmas Market with more than 50 wooden-style chalets offering a selection of local produce alongside gift and present ideas.
Now in its fourth year, the event has become hugely popular with visitors travelling from around the world to experience its unique festive celebrations.
“The emergence of Christmas at Blenheim Palace is a very important element of our economic growth; three years ago, the Palace was closed over the festive season,” said Blenheim Palace’s CEO Dominic Hare.
“It is now our most economically valuable event. In 2018 it delivered £11.2m to the local economy and supported 214 jobs. We’re anticipating final figures for the 2019 celebration will be significantly higher,” he added.
Christmas at Blenheim Palace is produced by leading events promoter Raymond Gubbay Limited, a division of Sony Music, in partnership with Blenheim Palace. This year the Trail was sponsored, for the first time, by Mars Galaxy Truffles. The trail is created by Culture Creative Limited.
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About Blenheim Palace
Blenheim Palace is the home of the 12th Duke and Duchess of Marlborough and the birthplace of Sir Winston Churchill. This masterpiece of 18th century Baroque architecture boasts over 300 years of history and is a World Heritage Site, surrounded by more than 2000 acres of ‘Capability Brown’ landscaped Parkland and Formal Gardens.
Not only an iconic part of history, Blenheim Palace is a living and changing experience with a wealth of events, themed tours and exhibitions throughout the year.