Michelle Turton, Leisure Marketing Consultant

Michelle's marketing career started in 1989 when she joined Europe's biggest mail order music company Britannia Music. Britannia bought more advertising space than any other company in the UK and with nearly one and a half million members to keep happy, this gave Michelle the opportunity to gain a wealth of marketing experience in a very challenging and demanding environment.

In 1998 she moved to Cornwall and spent a year running the design studio for advertising agency Gould and Portman's in Truro which boasted a wide variety of Cornish clients big and small.

From 2000 to 2009 Michelle was the Marketing Manager for Newquay Zoo, designing and transforming the brand, logo and style of the zoo as well as developing the press coverage and the multimedia aspects of the business.

It was Michelle's skills and creativity in the use of video that made Newquay Zoo one of the first UK zoos to utilize this growing media through youtube.com, website and press promotion. This approach increased feedback from around the world and raised awareness of the zoo and its work on an international level.